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Recommendations for Schick Hydro and Gillette Fusion ProGlide.
March 14, 2011
By: TOM BRANNA
Editor
In back to back announcements, theNational Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Gillette modify certain claims for its Fusion ProGlide Razors and that co-razor maker Energizer Personal Care modify or discontinue certain advertising claims for the Schick Hydro razor. The companies involved—Gillette and Energizer Personal Care—each challenged each other regarding claims made in razor advertising. NAD has recommended that Energizer Pers...
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